May 4, 2022
My guest today on 3-Minute Marketing is Narine Galstian, CMO at SADA Systems. Before SADA, Narine headed up growth marketing efforts for technology brands like Instant.ly and Nero AG. Narine is veteran tech marketing leader with an impressive track record, so I wanted to understand how she knocks it out of the park so consistently. My question for her is, "What are the top 3-5 powerhouse secrets for marketing success?".
Show notes:
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Being first is more important than being perfect. Don't spend months trying to perfect your campaigns — test, launch, iterate and gather feedback.
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Approach marketing with a mindset of serving, not selling. Customers won't forget it and will become customers for life.
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What others say about your brand becomes your brand. Make sure you're treating your customers/partners right and amplifying what they're saying about you as a result.
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Develop a marketing strategy that aligns with your business goals. Don't live in the marketing silo — think and report out with the whole business impact in mind.