Feb 7, 2024
Today’s guest is not only an acting CMO but also a CEO and Founder. A lawyer by training, he made an incredible pivot and became a serial entrepreneur and marketing leader. Emeric Ernoult is Co-founder & CEO of Agorapulse, an all-in-one, self-service social media platform for SMBs and agencies. Emeric joins Host Chris Mechanic to discuss the importance of deeply questioning potential customers to uncover their needs, How to achieve product-market fit, and innovative approaches to building an SEO strategy.
Rather than trying to meet the surface-level desires or 'wants' of customers, dig deep to understand their actual 'needs'. The wants vs needs discrepancy is an important distinction that can lead to more successful and beneficial product development.
Spend as much time as possible asking insightful questions to your potential customers. Dive deep into their thought process, understanding why they make decisions, and how you can provide better solutions.
Traditional marketing practices merely skim the surface of customer interactions, but adopting an exploratory approach helps discover the truth about what customers really need. Using psychotherapist-like techniques in probing can yield more authentic insights.
Prepare the market ahead of a product launch. Work on building an audience and market for your product before it's fully ready to launch. Set up the structure that will channel the necessary visibility and awareness by the time the product is ready to launch.
Use newsjacking and capitalize on the currency of trending topics or breaking news to create engaging content.
Quote of the Show:
“Spend an insane amount of time asking questions to your potential customers.” - Emeric Ernoult
Ways to Tune In: