Mar 26, 2025
How can strong brand marketing and creative flexibility drive business growth and success?
In this episode of The Revenue-Driven CMO, I sat down with Jen Rapp, CMO at Superside. She is a seasoned marketing leader with over 20 years of experience at top brands like DoorDash, Klaviyo, Tom's, and Patagonia. Jen discusses the keys to her success, including aligning with company founders' visions, working for brands where she is the target customer, and the importance of brand marketing in driving growth.
Jen shares her insights on navigating IPOs, brand evolution, and creative flexibility, offering invaluable advice for marketers seeking to elevate their strategies. She also talks about her recent work at Super Side, leading a major rebrand to position the company as a leader in AI-powered creative services for enterprise clients.
Key Topics Covered:
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How aligning with a company's mission and vision fuels marketing success.
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The role of brand marketing and creative flexibility in driving growth.
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Navigating IPOs and building a strong brand presence.
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Superside’s rebrand and positioning as an AI-driven creative service.
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The importance of understanding the target customer in marketing decisions.
Watch this video to learn how these strategies can elevate your own marketing approach and drive growth!
Whether you're a marketer, CMO, or business leader looking to level up your marketing game, this episode is full of actionable insights. Don’t forget to like, comment, and subscribe for more expert advice on revenue-driven marketing and brand success.
Quote of the Show:
”I think it's cool to be a fan. I think it's cool to engage with brands and to engage with the leaders of those brands.” - Jen Rapp
Connect with Jen:
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Company website: http://www.superside.com/
Ways to Tune In:
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Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/
The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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