Feb 1, 2022

Welcome to another episode of 3-Minute-Marketing, the world's only podcast for easily-digestible tips and insights from the world's top growth marketing leaders. In other words, binge-able 3 minute TED talks you can listen to on the go.

Today we're joined by Melissa Puls, SVP and CMO at Ivanti, an advanced IT automation firm that's on a mission to bring the "everywhere work environment" to life. What's unique about Melissa is that she's operated mostly remotely throughout her career, including in leadership roles.

Melissa has mastered the art of building a team remotely. So I had to ask her, "How do you lead and optimize your marketing team in the 'Everywhere Workplace'?".

Show notes:

1. The workplace is everywhere these days. At times, that can leave us without a sense of belonging or a purpose that aligns us all.

2. From a marketing perspective, if your brand is lacking a purpose, it's marketing's job to create one in today's "Everywhere Workplace" world.

3. The goal of your brand should be to help unify employees, customers, and investors for a common purpose that everyone can rally around.

4. Marketers need to provide a more humanized experience for buyers. The concept of "personas" is dead and people expect to be marketed to as humans.

5. It's about B2H (business to humans).

6. Marketing has earned the right to have a profound impact on business success. To that end, marketers shouldn't claim victory until they've met their revenue goals.

7. Today, when everyone's working from everywhere, it gives marketing a sense of purpose that "we're here to help the company achieve their goals".