Dec 14, 2021

Welcome to another episode of 3-Minute-Marketing, the podcast that's all about growth and marketing. We interview some of the world's foremost minds and ask them to give us 3-minute micro TED talks for your listening and snackable pleasure.

Today I'm super excited to have Alex Kukich on the line with me. Alex is actually a friend of mine in real life. He's a very impressive individual who was previously Head of Google Partnerships with Jellyfish, and is now CRO at WITHIN.

My question for Alex is, "how do you retain your marketing talent during the 'Great Resignation'?".

Show notes:
1. If you want to carry your business forward you need people who have bought into your mission, ethos, and ethics.
2. Now more than ever people are looking to feel human/connectivity with all of us working in very different places.
3. It wasn't long ago that if you weren't living in New York you couldn't work for a company like WITHIN, but that's changed. Remote work has taken over and it's impacted our sense of community and how we get work done.
4. Two years ago people were most concerned with benefits, salary, career progression, and title. Now, candidates are asking about what companies are doing for the community, how they're addressing diversity and inclusion, and how they support people who need help with their mental health.
5. Not only do you need to understand what people want individually, but you also need to have an offering that aligns with issues that are rising in importance.
6. Find out where people have been and where they want to go. Are they in alignment with what you're trying to build as a business?
7. You still need to find good human beings. If you find ethical people you'll be okay.