Nov 30, 2021

Welcome to another episode of 3-Minute-Marketing, where we interview some of the world's foremost growth and performance marketing leaders and break it down into nice, snackable, three-minute segments for you.

I'm super excited to have Kevin Alansky with me today. Kevin is currently CMO of Jedox, but he's already known as a legend in the DC-Northern Virginia corridor of tech CMOs. Kevin had been at Blackboard, Cvent, Higher Logic, and more before landing at Jedox, and they're very lucky to have him.

My question for Kevin is, "how do you succeed in your first 90 days as CMO?".

Show notes:
1. The first 90 days are critical. They're sometimes referred to as the "honeymoon period", but a better way to think about them is as the extended interview. You go through a laborious and hard process while interviewing, but that should stop on day one. You're being evaluated by your CEO, board, and team in those first 90 days and you have to get a lot done.
2. Gaining alignment and trust are the most important factors. Are you setting up things well? Do you have the trust of the CEO, the rest of the executive team, and the marketing leadership team?
3. Get close to the business. Spend time in one-on-ones with your team so you can understand what's happening at the ground level and have a strong sense of what they're doing.
4. Ultimately, it's about setting up your quarterly plans. Make sure you set accurate targets and have the right alignment with the sales team. Set up the right cadences to be able to measure success and the performance of it.