Aug 3, 2022
Today on 3-Minute Marketing, I'm speaking with Erik Huberman. He's currently Founder & CEO at Hawke Media, a full-service Outsourced CMO that helps businesses realize their potential.
His firm works with some impressive logos, including Red Bull, Verizon, Evite, Planet Blue, Stories by Kelly Osbourne and many more. He recently released his book, "The Hawke Method", which reveals the marketing framework he's used to help over 4,000 brands soar to new heights.
So I asked him to break it down for us —
"What's the secret that's allowed you to help 4,000+ brands be successful with digital marketing?"
Show notes:
-
Awareness, nurturing and trust must be the "tripod" of your marketing strategy.
-
Awareness means creating new attention and customers for your product or service. Over time, you lose your existing audience so you need to constantly be refilling this "bucket."
-
Nurturing is what you do with the awareness you generate. What most marketers miss is that there's a consideration period for any purchase. If you're not nurturing, you're losing customers before they're ready to buy.
-
Trust is the third pillar, because 75% of consumers won't buy from a brand they don't trust.
-
If you haven't built a brand yet, third-party validations like testimonials, reviews and PR are critical to building trust with your market.
-
Over time, trust can come from your brand. Your brand is how you consistently show up in the market, for better or worse. Talking about how you show up or want to be perceived via a book or otherwise can help reinforce the brand image you want to convey.