May 11, 2022
Today on 3-Minute Marketing, I'm pleased to be speaking with Marc Ginsberg. He's currently CEO at CallRail, a marketing and call recording platform we use here at WebMechanix that helps 175K+ businesses market smarter, drive more quality leads, and turn them into customers. Prior to CallRail, Marc headed up growth marketing efforts for notable financial brands, including American Express and Cardlytics. One of Marc's biggest secrets to success throughout his career has been his ability to build powerful partnerships. I invite Marc to dig deeper into how he's done this by asking, "How can you create more effective partnerships?"
Show notes:
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When you can find a great partnership that unlocks value for your joint customers, it's an amazingly powerful growth lever.
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Ask, "What type of capability or offering can make our product or service better for our customers?" Start by understanding the needs of your customers and build partnerships accordingly.
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If you're striking out on partnership deals, it's probably because you're not speaking the language of your partner's market. Understand their challenges and you'll be able to identify the opportunity.
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Partnerships help put you in the mindset of customers so you can better serve their needs.
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"Marketing" partnerships end up dying because you're not driving incremental value for the customer on both sides. Choose partners that have the same goal and mission that you have for your customers.