Feb 8, 2022
Welcome to another episode of 3-Minute Marketing, where we interview the world's top growth marketing leaders and distill their knowledge and insights into binge-able, bite-sized content for your listening pleasure.
Today I'm joined by Jeanniey Walden, an impressive marketing executive who is currently CMO and Head of Innovation at DailyPay. DailyPay is a really disruptive fintech financial services brand that helps employees get paid closer to real-time as they're earning.
Jeanniey has been on the agency side and the client side in her career, so she has an interesting perspective. My question for her was, "What are your top 5 rules for marketing success?".
Show notes:
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Rule #1: Be authentic in your approach when you're working with a team and creating marketing programs. Really try and understand what's happening, use words that everyone else knows, and focus on being your authentic self. Brands that try to be something they're not always get caught.
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Rule #2: Be inspirational. Everything that you're doing should drive your consumer or end-user to want to aspire to something better. It doesn't have to be directly correlated: if you're showing them to see how much money they've earned, the aspiration may be to work harder and earn more money.
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Rule #3: Be relatable. Always understand your audience segments and find a way to relate to them on a one-to-one level.
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Rule #4: Know your data. If you can follow the data, you can uncover hidden gems that will make you more successful in your role.
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Rule #5: Be nice. People don't realize the impact that they have on others when they're working, or the impact that their marketing message has on others when you put it out to market.