Mar 12, 2025

How can aligning your marketing strategy with investor expectations, hiring the best team, and focusing on customer marketing drive growth and success in B2B companies?

In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Tamir Sigal, Chief Marketing Officer at Trintech, where we explore the...

Mar 5, 2025

How can empathy and AI-driven strategies in marketing drive customer success, brand loyalty, and long-term growth?

In this episode of Revenue Driven CMO, I had the pleasure of speaking with Carolyn Sarnoff, the CMO of Pattern, as she shares her journey from e-commerce manager at Amazon to her current role at Pattern....

Feb 26, 2025

How can digital accessibility in marketing empower businesses and drive growth?

In this episode of The Revenue-Driven CMO, I sat down with Ian Lowe, CMO of Level Access, to explore how prioritizing digital accessibility can not only create inclusive experiences but also help businesses thrive. With over 20 years of...

Feb 19, 2025

How can a five-step marketing strategy drive B2B growth, improve sales alignment, and leverage market insights?

In this episode of The Revenue-Driven CMO, I sit down with Elyssa Steiner, the CMO of Cantaloupe, a leader in self-service commerce technology. Together, we dive into Elyssa’s proven five-step strategy for...

Feb 12, 2025

How can creativity and breaking away from formulaic marketing drive better results in B2B advertising?

In this episode of The Revenue-Driven CMO, I sit down with Katie McAdams, the Chief Marketing Officer at BASIS Technologies, as we explore the critical role of creativity in B2B advertising. With over 20 years of...