Sep 14, 2021

Welcome back to the latest edition of "3-Minute Marketing", where I talk with some of the smartest marketing leaders on the planet & uncover their most actionable tips, tactics & strategies.

On today's episode, I catch up with Grant Johnson. He's been a tech CMO since 2009 & is currently leading the charge at Emburse, the global leader in expense management & accounts payable automation solutions.

Grant has always been impressive to me in how he thinks on the cutting edge of marketing strategy. One of the things he is a big proponent of these days is CMOs evolving in their roles to become a "Chief Growth Orchestrator" for their organization. I was curious to unpack what that means & how / why CMOs should be making this transition today.

So my question for Grant is, "How can CMOs evolve from becoming a 'CMO' to a Chief Growth Orchestrator as quickly, effectively & efficiently as possible?"