Sep 11, 2024

In this episode, we dive into the continuous evolution of technology, marketing, and AI. Unni shares how staying ahead in a rapidly changing industry requires constant innovation and learning. We explore the development of AI tools, structured prompting, and how to effectively use AI for content creation. With insights into tools like ChatGPT, creative thinking methods, and AI frameworks, listeners will learn practical tips for staying adaptable and improving productivity.

Takeaways:

• Adaptability and Lifelong Learning: Staying relevant in digital marketing requires constant learning and adapting to rapidly changing technologies and trends.

• Curiosity and a Generalist Approach: A broad skill set and natural curiosity allow for quicker adaptation and better control over evolving marketing strategies and tools.

• Structured Prompts for Better AI Content: AI produces the best results when given clear, structured prompts with specific instructions like tone, style, and context.

• AI Recipes for Creativity and Productivity: Unni’s "recipes" for tasks like SEO and storytelling help maximize creativity and efficiency by following structured frameworks.

• AI as a Learning and Dialogue Tool: Beyond content creation, AI can be a powerful tool for learning, providing deeper insights when engaged in thoughtful dialogue.

Quote of the Show:

• “You would be surprised and almost gasping at the possibilities it can draw” - Unni Krishnan

Links:

• LinkedIn: https://www.linkedin.com/in/krishnau/?originalSubdomain=in

• Website: phewture.org

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950   

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 

• Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/

• YouTube: https://youtu.be/cdksrkqOycE

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/