Mar 5, 2025

How can empathy and AI-driven strategies in marketing drive customer success, brand loyalty, and long-term growth?

In this episode of Revenue Driven CMO, I had the pleasure of speaking with Carolyn Sarnoff, the CMO of Pattern, as she shares her journey from e-commerce manager at Amazon to her current role at Pattern. Carolyn emphasizes the critical role of empathy in both marketing and leadership, arguing that understanding the emotional and practical challenges of clients is key to creating authentic and effective marketing strategies.

We dive deep into Pattern’s unique business model, which includes purchasing inventory from brands to help them navigate e-commerce marketplaces. Carolyn discusses how leveraging both AI and human creativity in marketing can lead to more innovative and efficient strategies. She also highlights the importance of creating non-transactional interactions with clients, building genuine communities, and fostering long-term relationships that go beyond simple sales.

Key takeaways include:

• The importance of empathy in marketing and leadership for building authentic client relationships.

• How AI and human creativity can work together to enhance marketing strategies and improve efficiency.

• The role of non-transactional interactions and community building in long-term customer success.

• How Pattern’s unique business model supports brands in navigating the complexities of e-commerce marketplaces.

If you're a B2B marketer or leader looking to enhance your brand’s marketing strategy, improve customer engagement, and build lasting relationships, this episode is packed with valuable insights and actionable strategies. Tune in to learn how you can leverage empathy, AI, and creative solutions to drive business growth and success.

Quote of the Show:

”Showing empathy and understanding the challenges that someone is going through is going to help your messaging resonate so much better.” -Carolyn Sarnoff

Connect with Carolyn:

• LinkedIn: https://www.linkedin.com/in/carolyn-sarnoff-a844991/ 

• Company website: https://www.pattern.com/ 

Ways to Tune In:

Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo   

Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    

Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  

iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  

Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ 

The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/