Jul 19, 2023

Today’s episode features highlights from four of our past guests that shared their secrets to marketing success. Jordan Sher, the Vice President of Corporate and Brand Marketing at Gainsight and an advisor to AudiencePlus, broke down how earned media can influence performance marketing. Isaac Ware, the Director of Demand Generation at UserGems, shares how to use multi-threading with paid media to boost close rates. Briana Belisle, the Executive Vice President of Marketing at Field Nation, shares why you need to prioritize solving your prospects’ boring problems. Darryl Praill, the Chief Marketing Officer at Agorapulse, shares why your team’s culture is so critical to success.

Quotes from the Show:

• “My hot take is that brand corporate marketing and earned media can do a lot to help the performance marketing team achieve its goals” - Jordan Sher

• “We all know Multi-threading on the sales side of things, it's been a playbook for decades, but marketers need to start doing it.” - Isaac Ware

• “There's a mantra that I use to ground myself to make sure that I'm executing on what matters most to our prospects. The mantra is, solve the boring, but urgent problem” - Briana Belisle

• “Organizational culture, team culture is absolutely everything, and if you do not get that right from the beginning, then you are destined for failure.” - Darryl Praill

Jordan’s Links:

• LinkedIn: https://www.linkedin.com/in/jordansher/ 

• Twitter: https://twitter.com/headfullofideas  

• Gainsight website: https://www.gainsight.com/ 

• AudiencePlus website: https://www.audienceplus.com/ 

• Jordan’s Episode: https://revenuedrivencmo.com/increase-awareness-with-earned-media-jordan-sher-the-revenue-driven-cmo-episode-095 

Isaac’s Links:

• LinkedIn: https://www.linkedin.com/in/isaac-ware/ 

• Company website: https://www.usergems.com/ 

• Isaac’s Episode: https://revenuedrivencmo.com/b2b-marketers-need-to-use-multi-threading-isaac-ware-the-revenue-driven-cmo-episode-096 

Briana’s Links:

• LinkedIn: https://www.linkedin.com/in/justbriana/ 

• Company website: https://fieldnation.com/ 

• Briana’s Episode: https://revenuedrivencmo.com/solve-your-prospects-urgent-problems-briana-belisle-the-revenue-driven-cmo-episode-097 

Darryl’s Links:

• LinkedIn: https://www.linkedin.com/in/darrylpraill/ 

• Twitter: https://twitter.com/ohpinion8ted 

• Company website: https://www.agorapulse.com/ 

• Personal website: https://www.darrylpraill.com/ 

• Darryl’s Episode: https://revenuedrivencmo.com/the-key-to-great-team-culture-darryl-praill-the-revenue-driven-cmo-episode-098 

Ways to Tune In:

• Amazon Music: https://music.amazon.com/podcasts/7334aa0c-702a-47aa-8c55-760fa2cf4dda/the-revenue-driven-cmo 

• Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1638785560 

• Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17 

• Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz 

• iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/ 

• Listen Notes: https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/ 

• YouTube: https://youtu.be/buYCZSSlVgs

The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/ 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/