Apr 2, 2025

How can creative leadership and data-driven strategies transform marketing for business growth?

In this episode of The Revenue-Driven CMO, I sat down with Maggie Lower, Chief Marketing Officer at ABC Fitness. With a remarkable career spanning leadership roles at global brands like Bank of America, Hootsuite, and Cision, Maggie brings a wealth of experience to the table. She dives deep into the power of blending creativity with data-driven marketing, sharing her journey and insights on elevating brand strategy at ABC Fitness.

Maggie highlights the importance of product marketing, talent acquisition, and embracing AI to innovate fitness offerings. She also discusses how diversity in marketing campaigns can foster emotional connections with customers. From the evolving role of fitness in consumers’ lives to the industry challenges that come with rapid change, Maggie offers actionable advice for marketers looking to stay ahead of the curve.

Key Topics Covered:

• How blending creativity with data-driven approaches drives marketing success.

• The role of AI in modern marketing and its impact on fitness brands.

• Making diverse faces visible in campaigns to foster emotional connections.

• Navigating the challenges and opportunities in the fitness industry.
  
  

Watch this video to discover how these strategies can propel your marketing efforts and foster business growth!

Whether you're a marketer, CMO, or business leader, this episode is packed with practical advice to help you take your marketing strategies to the next level. Don't forget to like, comment, and subscribe for more expert insights on revenue-driven marketing and brand success.

Quote of the Show:

”If everybody gives you a thumbs up, you probably haven't pushed yourself enough.” -Maggie Lower 

Connect with Maggie:

• LinkedIn: https://www.linkedin.com/in/maggiemlower/details/experience/ 

• Company website: https://abcfitness.com/ 

Ways to Tune In:

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Apple Podcast: https://podcasts.apple.com/us/podcast/the-revenue-driven-cmo/id1444680950    

Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=60a093a194c64c17  

iHeart: https://www.iheart.com/podcast/263-the-revenue-driven-cmo-99614345/  

Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ 

The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

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