Jul 27, 2022

Today on 3-Minute Marketing, I've got badass CMO Christian Campagnuolo (CMO at Revature) back for round 2! You can check out my first episode with Christian here.

This time, Christian shared his thoughts on a big topic for marketing leaders right now: staffing and retention. Specifically, "How do you find and keep great marketers, especially with all that's changed in the last couple of years?"

Show notes:

1. Competitive salary and benefits is still #1. But it works best when there's a plan and strategy you can justify it against. This gives employees a clear path to progress on in your company.

2. #2 is flexible work location. Post-COVID, talent is not restricted geographically anymore.

3. Hire one or two people that are really good, then hire an agency to support them and turn them into badasses.

4. #3 is stability. Potential hires want to know that the company will be around for a long time. While a "startup environment" seems fun, it's also risky.

5. To mitigate that risk, let your potential hires peek under the curtain at how your company is actually going to hit its goals. Also let them interview your long-time employees to understand why they've stayed with the company and sell the long-term vision.

6. #4 is growth. Help your hires understand both how they will grow in their role and how their department will grow around them.

7. According to a 2019 LinkedIn survey, 94% of respondents said they would stay at a company if it helped them learn and grow.

8. Set aside a professional development budget for each employee to give them the opportunity to invest in their own growth at YOUR company... instead of somewhere else.