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How to Align Marketing Strategy with Investor Expectations with Tamir Sigal, CMO of Trintech

Mar 12, 2025

How can aligning your marketing strategy with investor expectations, hiring the best team, and focusing on customer marketing drive growth and success in B2B companies?

 

In this episode of The Revenue-Driven CMO, I have the pleasure of speaking with Tamir Sigal, Chief Marketing Officer at Trintech, where we explore the key strategies for successful B2B marketing. With his wealth of experience in increasing market valuations, developing high-performing teams, and creating powerful marketing campaigns, Tamir shares invaluable insights on how marketing leaders can position their organizations for long-term growth.

 

We dive deep into the critical importance of aligning your marketing efforts with investor KPIs, how to hire and manage the best teams, and why focusing on customer marketing is essential for B2B success. Tamir also discusses how Trintech is revolutionizing the finance and accounting functions for businesses, both in the enterprise and SMB markets.

 

In our conversation, we also explore the evolving role of AI in B2B marketing, and how maintaining a human element in customer interactions is more important than ever. Tamir’s insights on balancing technology with personal touch provide actionable takeaways for anyone in the marketing field.

 

Key takeaways include:

  • The importance of aligning marketing strategies with investor expectations.

  • How to build and lead high-performing marketing teams.

  • Why customer marketing should be a top priority for B2B companies.

  • The role of AI in modern marketing and the need for a human touch in customer relationships.

 

If you're a B2B marketer or marketing leader, this episode is packed with actionable insights to help you drive business growth, increase customer satisfaction, and make a meaningful impact with your marketing strategies.



Quote of the Show:

 ” If you want something really to get done, you gotta limit the number of 'Ands'. ” -Tamir Sigal

 

Connect with Tamir:



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Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/ 

 

The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/ 

 

The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/

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