Feb 12, 2025
How can creativity and breaking away from formulaic marketing drive better results in B2B advertising?
In this episode of The Revenue-Driven CMO, I sit down with Katie McAdams, the Chief Marketing Officer at BASIS Technologies, as we explore the critical role of creativity in B2B advertising. With over 20 years of experience in digital marketing and advertising, Katie shares how breaking the mold and moving away from formulaic marketing strategies can lead to unexpected and highly successful outcomes.
The conversation also delves into the impact of this weekend’s Super Bowl LIX ads, discussing the effectiveness of various commercials, including creative disruptors and tearjerkers, and their relevance to modern marketing approaches. We analyze what makes these ads stand out and why they continue to be an essential part of the marketing conversation.
Katie highlights the success of their landmark Golden Age campaign, which used geo-targeted ads and high-quality production to capture the attention of their target audience. We dive into how creative marketing campaigns can stand out, the integration of marketing efforts across departments, and how businesses can maintain employee morale even in tough times. Additionally, Katie provides actionable advice for marketing leaders in more conservative industries, emphasizing the importance of collaboration, early stakeholder involvement, and leveraging internal resources.
Key takeaways include:
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The power of creativity and breaking from traditional B2B marketing formulas.
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How geo-targeted ads and high-quality production can grab your audience’s attention.
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Integrating marketing efforts for a more cohesive strategy.
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Strategies for maintaining employee morale during challenging times.
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Actionable advice for marketing leaders in conservative industries, focusing on collaboration and stakeholder involvement.
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An analysis of the impact and effectiveness of Super Bowl ads in modern marketing.
If you’re a B2B marketer looking for new ways to innovate and drive results, or a marketing leader navigating difficult times, this episode is filled with practical insights and strategies to help you lead with creativity and confidence.
Quote of the Show:
”If you lean into creativity — in a way, that really sets you apart and helps you stand out from all the other competitors and companies in the B2B space.” - Katie McAdams
Connect with Katie:
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Company website: http://www.basis.com
Ways to Tune In:
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Listen Notes: https://www.listennotes.com/podcasts/the-revenue-driven-cmo-chris-mechanic-rdU1oESluqs/
The Revenue-Driven CMO is sponsored by Level Agency. Learn more at https://www.level.agency/
The Revenue-Driven CMO is produced by Ringmaster, on a mission to create connections through branded podcasts. Learn more at https://ringmaster.com/
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