Aug 10, 2022
Revamp your traditional sales strategies by evolving to the fast-paced digital world which runs on word of mouth. Dennis Yu is a marketing thought leader, CEO and Co-Founder of BlitzMetrics, and co-author of both The Definitive Guide to TikTok Advertising and Facebook Nation. Dennis shares what sales teams need to do to become more effective in today’s market, how to handle inbound and referral leads differently, and what marketing needs to amplify the company online.
Takeaways:
- The best way to drive conversions is to never talk about yourself, instead, you should only have your clients and friends talk about you. This is how you build credit and establish authority through a 3rd party.
- Your salespeople should not have “Sales” in their title. This will immediately make prospects shut down anything from that person because they don’t want to be sold to.
- When inbound leads and referrals come in, they need your expert help diagnosing and fixing their problems. They don’t need to be told how great you are! You don’t need to push the solution on them because it’s something they already want.
- Don’t talk about yourself, instead, elevate others! When you speak well of another person, they will want to reciprocate and speak well of you.
- If you want to sell to a certain customer base, look at who they respect and then interview those people. When the target group sees you and the person they respect together, they will come to respect and follow you as well.
- To start incepting, you need to shift the mindset of your salespeople so they are perceived as experts who have interesting things to say and a personal brand. You also need marketing to drive inbound leads by putting out thought leadership pieces.
- Whenever your company has a good media mention, podcast interview, blog post, or LinkedIn post, the marketing team needs to repurpose it, cross-post it, and boost it. A great way to amplify your reach with these pieces is with a dollar-a-day strategy.
Quote of the Show:
- “Digital marketing is nothing more than an amplifier of what people are already saying about you” - Dennis Yu
Links:
- LinkedIn: https://www.linkedin.com/in/dennisyu/
- Twitter: https://twitter.com/dennisyu
- Facebook: https://www.facebook.com/dennisyu
- BlitzMetrics website: https://blitzmetrics.com/
- Dennis Yu’s website: https://dennis-yu.com/
- The Definitive Guide to TikTok Advertising: How to Access 1 Billion People in 10 Minutes!: https://www.amazon.com/Definitive-Guide-TikTok-Advertising-Billion-ebook/dp/B09XM4LB97
- Facebook Nation: https://www.amazon.com/Facebook-Nation-Total-Information-Awareness/dp/1493917390
Shoutouts:
- Perry Marshall - Author, Thought leader, and Business Consultant
- The AND Asset by Caleb Guilliams
- John Jonas - Creator of OnlineJobs.ph
Ways to Tune In:
- Amazon Music: https://music.amazon.com/podcasts/5f9c8c1a-fbf5-43c7-b7eb-958674860156/3-minute-marketing-with-chris-mechanic
- Apple Podcast: https://podcasts.apple.com/us/podcast/3-minute-marketing-with-chris-mechanic/id1444680950
- Spotify: https://open.spotify.com/show/1OCuYchAG8TlGv82YARRhy?si=c4050290cbb54c65
- Google Podcast: https://podcasts.google.com/feed/aHR0cHM6Ly9tb3JlbWFya2V0aW5nLmxpYnN5bi5jb20vcnNz
- Listen Notes: https://www.listennotes.com/podcasts/3-minute-marketing-with-chris-mechanic-rdU1oESluqs/
- YouTube: https://youtu.be/wVLLYz9iwc4
Performance Marketing Insiders is sponsored by Webmechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/
Performance Marketing Insiders is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/