Jul 13, 2022
Anna Griffin (CMO of Intercom) is back for a second round of 3-Minute Marketing!
We're talking about a topic that's very near and dear to my heart, based on Anna's TEDx talk called "The Blank Page." It's all about how changing the stories we tell can make a dramatic impact on the trajectory of our lives, careers and the companies we grow.
I was excited to dig in and understand how it could benefit marketers in particular. So I asked her,
"Can you summarize your TED Talk for me and explain how can it impact brands and marketers?"
Show notes:
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For one instant in your life, we're all created 1,000% equal.
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As time goes on, you become the product of the stories you're told -- by your parents, community, leaders, etc. This shapes your belief system.
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The reason some people achieve more greatness and success in life comes down to the stories shaping their beliefs.
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If you don't like the trajectory you're on, the answer is to change your story to a bigger and better one that serves you. This will change your belief system, which will change your actions.
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This also applies to brands. Companies that tell a bigger story can achieve greater outcomes.
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Marketers have the power to change the story of their company. In doing so, they can transform the trajectory of the businesses they serve forever.