Dec 28, 2021

Welcome to another episode of 3-Minute-Marketing, where we interview some of the world's foremost growth and performance marketing leaders and distill their best knowledge into binge-worthy three-minute blocks of brilliance.

We're closing out 2021 with a bang — I'm very excited to have Kipp Bodnar with us today. Kipp is CMO at HubSpot, who we've worked with closely as long-time a HubSpot Diamond Partner. It's an honor to have him on the podcast.

I wanted to know what Kipp was excited and curious about lately. So I asked Kipp, "What are you reading right now?"

Kipp's answer got me jazzed up about Web3 and how the world of digital as we know it is about to change dramatically.

Show notes:
1. In Web2 you learned so you could earn, in Web3 you earn to learn. You have to participate and engage to get a physical return.
2. In Web2 you had to invest lots of time learning how things worked. Time-to-value is much faster in Web3.
3. Ethereum name service (ENS) was turned into a token. Instead of the ENS being a publicly held company like Facebook, it's a decentralized autonomous organization (DAO) in which the community votes for the direction of the organization.
4. In order to vote, you have to hold a token. And to hold a token, the organization has to create a token. If you want your customers to vote, you have to give them tokens. So a page was created where you can claim tokens.
5. Someday you may open up the HubSpot website and be offered a token in exchange for them to have the right to track your email opens, web traffic, etc.
6. You'll be able to exchange that token for direct monetary value or use it to vote on things within the HubSpot community.
7. 10-15 years from now having your own token might be fundamental in the same way that having your own website is fundamental today.