May 17, 2023
Today’s guest is a data-driven marketing leader with vast experience running teams and launching products within high-growth B2B SaaS companies. She is extremely passionate about understanding customers and using that to inform her marketing efforts. Juliette Kopecky is the CMO at LinkSquares and an angel investor. Juliette discusses the perspective that future marketing leaders need to have, why marketing should collaborate more with sales, and how to run an effective marketing team.
Being a successful marketer goes far beyond a good understanding of marketing tactics. In order to become a marketing leader, you need to have a well-rounded set of skills that come from all aspects of running a business.
Outstanding marketers can see the bigger picture of how disparate marketing tactics factor into the company’s revenue and drive new business. They are curious about other parts of the business and what customers really want to accomplish with your solution.
Marketers should embrace every chance they get to collaborate with sales and work on closing deals. Not only will they learn skills that they can deploy in other aspects of their job, but they can also listen directly to the customers on the issues they need to solve.
If your company has a booth at in-person events and conferences, this can be an extremely valuable way for marketers to gather immediate feedback from the prospects they talk face-to-face with. Find what resonates with your target audience.
A major factor in being an effective marketing leader is great communication. Your team needs visibility in order to thrive and a great way to provide this as a CMO is by having a regular meeting cadence with your senior leadership team.
An even better way to encourage open communication within your marketing team is to have skip-level meetings with everyone on the team. These meetings allow you to learn about what each member is working on and provide further learning opportunities.
As your company grows in size and scope, you need to work on upgrading your skills both as a marketer and as a leader. Running a larger company means you’ll have to solve larger problems, so make sure you’re prepared by consistently honing your craft.
Quote of the Show:
“It can't just be marketing for the sake of marketing, it has to be marketing to power the business and to drive revenue.” - Juliette Kopecky
CLOC - Corporate Legal Operations Consortium
James Parker - General Council for the Boston Celtics
Tomorrow, and Tomorrow, and Tomorrow by Gabrielle Zevin
Ways to Tune In:
The Revenue-Driven CMO is sponsored by WebMechanix, the performance marketing agency that makes you smarter. Learn more at https://www.webmechanix.com/